Converting Targeted Traffic Drives Revenue

Because effective design matters more than heavy traffic. Learn about our conversion strategies.

WSI Internet Consultants take the time to understand your business, the challenges, and your desired goals. 

With careful planning, a necessity for any successful solution, we align a strategy to meet both your short and long term business needs. 

In today’s competitive online space, having a web presence is just not enough anymore.  Your website needs to produce measurable results by converting targeted traffic on your site. 

Discovery and Internet Business Analysis

The WSI Internet Marketing Lifecycle™ is a six-phased approach that is designed to deliver results to our end clients.  Our Consultants learn about your business in the Discovery and Internet Business Analysis phases.  The information they gather through these phases will help them build a customized strategic Internet Marketing plan designed to meet your business goals.  We find that many companies currently have an Internet presence but lack effectiveness in one or more the following critical areas:

• Driving targeted traffic to the web site
• Converting targeted traffic to sales, customers, members, etc
• Search Engine Optimization (SEO)
• Web Analytics
• Internet Marketing
• E-Commerce
• Paid Advertising

This in turn limits the ability to maximize the Return on Investment and reach their business goals. 


Build, Test and Implement the Solution

Each customized solution is designed to complement your business goals and meet your budget.  The functionality and design elements of a solution are defined during the Build phase.  Particular attention is given to your target audience and defined conversion goals.  By aligning these elements and catering to your audience the solution facilitates an enjoyable consumer experience.

Testing is critical for successful implementation of any campaign.  Results are dependent on the smooth transition from staging to a live environment.  All process components are tested and verified.  The business objectives are set and key performance indicators are in place to measure results.


Measure and Manage Results

The last elements of our Lifecycle System are Measuring Actual Results against defined business goals.  Using the Key Performance Indicators (KPI’s) defined prior to implementation we can accurately gauge the success of the solution or campaign.  By using KPI’s we are able to determine the benefits are measurable and real. 

Measurement allows your business to manage and improve on the results. 

The role of the WSI Internet Consultant is to assist in the final Manage Results phase and work with you to continuously improve your success through Internet marketing.  Consistent reviews of the site metrics will also allow your business to adapt to changing trends and leverage off of what is working well and reduce efforts towards what is not.  By the end, you will clearly understand the benefits Internet marketing brings to your business.